There are a few tips you can use to improve your HTML email development. First, make sure to read the HTML email guidelines before you start creating your first campaign. It will help you understand how to target dark-mode users, deal with images, and more. It will also help you make your emails look great on all devices, regardless of your platform. There is a good chance that you’ve already read this guide and have some knowledge of the basics.
HTML email development isn’t an easy task, even for a seasoned developer. It’s important to learn W3C standards, which are guidelines for checking the code of websites. While W3C standards are important, they only apply to a handful of rendering engines and web browsers. In addition, HTML email development is complicated because there are no universally accepted development standards and hundreds of email clients. To avoid bugs, developers should adhere to best practices when coding HTML emails.
HTML email design should be aware that screen readers don’t like certain kinds of HTML tags, and keyboard navigation is often a problem. Adding semantic HTML elements is an excellent way to improve accessibility for people with disabilities. Using a drag and drop editor is useful, but prior knowledge of HTML email design and CSS is required. Students will also create an email marketing project for their city or home town, as part of their course work. A course in HTML email development will prepare you for these challenges and will help you develop the necessary skills to design and build an effective email campaign.
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