More than 80 percent of people trust online reviews as much as personal recommendations. So, yes, reviews are that important. If you want future customers to buy your products and current customers to continue buying from your business, you must invest in managing your Amazon reviews.
A verified review comes after a verified purchase. You receive a verified purchase reviews amazon when Amazon can confirm the reviewing customer has indeed purchased the product. This typically means they need to make the review through a specific link that Amazon provides them.