The creation of the perfect diary palette mainly focuses on the post-95, post-00 crowd, and with the arrival of the Z era, as well as the gradual improvement of living standards, this group of people have a strong love for makeup, and has become an indispensable part of the daily street, so the demand for makeup, for this eyeshadow plate like eating, sleeping everyday.

And this eyeshadow plate is comparable to big-name eyeshadow plate in both appearance and practicality, but the price is very ordinary. Such a high cost performance, combined with the consumption power of the focused group, as well as the value orientation, is hard to poke the user's pain point.

Knowledge point:

Positioning products with strong demand and focusing on niche groups -- (Users need very strong demand -- only niche has strong demand)

How to target niche?

Focus on one group

Taxi drivers, office workers, shopping sisters, etc.)

For example, if you are a clothing store, you can focus on shopping sisters; Do food and wine, you can focus on the love of wine exhibition people and so on.

Age focus

In such cases, the focus is on the post-1995 and post-00s generation.

If you are doing health maintenance, you can focus on the age group of 40~50

What is strong demand?

There is no strong need for education

(Eating, dressing, taking the bus, etc.)

Have a strong need for pain points

For example, this case, combined with high appearance level and high cost performance, severely hit the pain point of the value orientation of people in the age of Z;

Another example is Didi Dache. Due to the pain point of difficult travel for the public and the strong demand for taxi services, a taxi APP emerged.