U.S. Vaginal Moisturizers And Lubricants Industry Overview
The U.S. vaginal moisturizers and lubricants market size is expected to reach USD 1.2 billion by 2030, expanding at a CAGR of 8.34% during the forecast period, according to a new report by Grand View Research, Inc. Market growth can be attributed to the increasing target population, growing demand for sexual wellness products for women, and increasing awareness regarding sexual health. According to the Study of Women Across the Nation (SWAN), more than 2,400 women above the age of 17 and around 19.0% of women aged 42 to 53 suffer from vaginal dryness. The increase in the incidence of vaginal dryness is expected to have a positive impact on the demand for vaginal moisturizers and lubricants over the forecast period.
The U.S. government declared September as sexual health awareness month. In addition, parents are encouraged to talk to their children regarding sexual health. Helplines are available, which allow women to discuss their sexual issues. This is expected to increase awareness among citizens regarding sexual health and wellness in the country.
The lockdown due to the COVID-19 pandemic has increased sales of sexual health and wellness products. For instance, Maude witnessed an increase in returning customers during February 2020. Moreover, Kush Queen, a CBD brand, witnessed a 17% rise in sales during February 2020 and the sales of the topical sex gel by Manna Molecular increased by over 50 units per day. However, the COVID-19 also has a negative impact on the manufacturing facilities as restrictions led to a reduction in the operational efficiency of the facilities.
U.S. Vaginal Moisturizers And Lubricants Market Segmentation
Grand View Research has segmented the U.S. vaginal moisturizers and lubricants market on the basis of distribution channel:
Based on the Distribution Channel, the market is segmented into Retail, Specialty Store, and E-Commerce.
- The retail store's segment dominated the market in 2022 and accounted for a revenue share of 56.70%. The segment is expected to emerge as the fastest-growing segment with a CAGR of 8.63% during the forecast period. Various retail stores such as Walgreens and Target, sell vaginal lubricants, which offer easy access to customers.
- Standalone specialty stores offering various sexual wellness products, such as lubricants, condoms, sex toys, costumes, and moisturizers, are increasing. Moreover, the FDA has recommended the use of lubricants along with condoms to help increase comfort. Las Vegas offers a lubricant manufacturing facility that develops tests new flavors and formulas.
Key Companies Market Share Insights
The manufacturers are adopting various strategies to increase awareness regarding sexual health and provide products focused on reducing side effects. For instance, in January 2020, Dare Bioscience and Bayer AG entered into an agreement pertaining to commercial rights to develop a hormone-free monthly contraceptive Ovaprene for the U.S. market. Moreover, in October 2017, Searchlight Pharma made a financial partnership with Emerillon Capital and Fonds de solidarité FTQ and is expected to promote the growth of Searchlight Pharma. Some of the prominent companies in the U.S. vaginal moisturizers and lubricants market include:
- Church Dwight Co., Inc.
- Bayer AG
- Reckitt Benckiser Group plc.
- The Yes Yes Company Ltd.
- Searchlight Pharma
- KESSEL medintim GmbH
Order a free sample PDF of the U.S. Vaginal Moisturizers And Lubricants Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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