Eye Tracking Industry Overview
The global eye tracking market size is expected to reach USD 8.06 billion by 2030, registering a CAGR of 33.4% over the forecast period, according to a new report by Grand View Research, Inc. Vision capturing systems determine the duration and the exact location of the user’s visual attention. The system includes recording the pupil movement, determining the fixation point and duration, processing the data images, and filtering the relevant data using software algorithms. The filtered data can be analyzed and used for various applications in the automotive, consumer electronics, healthcare, and retail industries. Eye movement detection is one of the most important features integrated into VR headsets. In July 2016, Fove, Inc. launched its eye-tracking VR headset to directly incorporate the eye-tracking sensors into the headset to monitor the user’s gaze.
In the future, vision tracing is anticipated to enable foveated rendering. This technology devotes most of the computer’s graphics to what the user views while keeping other low-quality content. Eye-tracking technology is also utilized by the military and aerospace industries. For instance, in June 2020, pilots in India tested an aircraft display system that works by tracking and responding to eye movements. Governments worldwide have expanded their investment in the sector as eye-tracking technology in the military and defense has increased, which is one of the reasons for the sector’s growth. For instance, in march 2022, The U.S. Army Aeromedical Research Laboratory (USAARL) signed a Cooperative RD agreement with EyeTracking LLC.
The partnership will help monitor military personnel’s safety and health during missions through the use of PilotReady Software of EyeTracking. Eye-tracking, when combined with assistive technology, improves the lives of people with disabilities. For instance, Tobii Inc. created Gaze interaction technology, a computer access strategy that allows individuals with disabilities to explore and control a computer with their eyes; all of the functions that a typical computer user uses a mouse for can be done with the eyes. Vision tracking technology has been in use in the healthcare and biomedical sectors. For instance, vision-capturing sensors aid in detecting head trauma. However, in recent years, sight tracing is increasingly being used in automotive and consumer electronics applications as well.
Eye Tracking Market Segmentation
Grand View Research has segmented the global eye tracking market on the basis of type, component, location, application, and region:
Based on the Type, the market is segmented into Eye Attached Trackin, Optical Tracking, and Electrooculography.
- The optical tracking segment led the market with a revenue share of more than 52.00% in 2021. Arise in demand for optical tracking systems in VR and AR is because the optical tracking system can capture both active and passive motion of a full body, which enables VR to gather additional information about the participant’s position.
- The eye-attached tracking sub-segment is expected to grow at the fastest CAGR from 2022 to 2030. Eye-attached capturing devices are similar to contact lenses embedded with magnetic or mirror sensors, which can keep tracing the vision irrespective of the head movement.
Based on the Component, the market is segmented into Hardware, and Software.
- The hardware segment dominated the market with a revenue share of 60.01% in 2021. The software segment is estimated to grow at the fastest CAGR over the forecast period. Hardware and software components of the vision capturing system vary according to the properties of the tracker.
- In the case of optical capturing or video-based trackers, the hardware components are similar to the eye-attached tracing system. They comprise the Eye Tracking Device (ETD), including a desktop, an external or internal storage device, a camera for recording the visual movement gaze point, and optical sensors for detecting tracking the visible movement.
Based on the Location, the market is segmented into Remote, and Mobile.
- The remote segment led the market with a revenue share of more than 62.00% in 2021. In remote/screen-based vision tracking, the respondents have to be in front of the ETD in a stationary position. However, mobile vision trackers are head-mounted to the respondents to capture the vision movement continuously, irrespective of the respondents moving their heads or being in motion.
- The remote tracker system sub-segment accounted for a larger revenue share in 2021 and is projected to continue dominating the market over the forecast period. The mobile tracking system sub-segment, on the other hand, is anticipated to grow at the fastest CAGR from 2022 to 2030, particularly due to the growing adoption of vision tracing technology in commercial applications.
Based on the Application, the market is segmented into Healthcare, Retail, Research, Automotive, Consumer Electronics, and Others.
- The healthcare segment dominated the market with a revenue share of more than 25.00% in 2021. The initial adoption of gaze capturing in healthcare was limited to a computer interface for patients suffering from mobility disabilities and other communication issues. However, the technology is increasingly being adopted as an input mechanism in consumer electronics and gaming devices.
- The algorithms help determine what product layout is most likely to prompt a purchase at a store, how long a customer spends browsing a product, and what packaging gives the most product information for the customer’s benefit. The consumer electronics sub-segment is expected to grow at a considerable CAGR over the forecast period.
Key Companies Market Share Insights
Most of the market players adhere to mergers acquisitions to address the challenges associated with in-house RD and enhance their product portfolios. For instance, in May 2017, Tobii Pro, the research wing of Tobii AB, acquired Sticky, a company offering a cloud-based solution that enables large-scale market research studies using webcam vision capturing. Tobii Pro is one of the most prominent players in vision tracking research solutions, and the acquisition has brought Sticky’s complementing cloud-based platform under its product portfolio.
Major software companies are also striking strategic alliances with vision tracing system developers to integrate the technology into their products. For instance, in August 2017, Microsoft Corp. and Tobii AB entered into a strategic partnership to jointly release a product called ‘Eye Control,’ a featured in-box experience leveraging vision gaze supported by Windows 10. In April 2021, Tobii collaborated with NVIDIA to enhance VR image quality in VRSS2. After the integration, the company launched the HP Reverb G2 omnicept edition of HP’s VR headset, and the headset has both Tobii Eye Tracking and NVIDIA VRSS 2. Some of the prominent players in the global eye tracking market include:
- Tobii AB
- SR Research Ltd.
- iMotions A/S
- Gazepoint Research Inc.
- EyeTech Digital Systems, Inc.
- EyeTracking, Inc.
- Mirametrix Inc.
- Seeing Machines Ltd.
- Smart Eye AB
- LC Technologies, Inc.
Order a free sample PDF of the Eye Tracking Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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